[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cavallino.sk\/ako-sa-nestratit-v-online-marketingu-alebo-dolezite-postupy-a-nastroje\/#Article","mainEntityOfPage":"https:\/\/www.cavallino.sk\/ako-sa-nestratit-v-online-marketingu-alebo-dolezite-postupy-a-nastroje\/","headline":"Ako sa nestrati\u0165 v online marketingu alebo d\u00f4le\u017eit\u00e9 postupy a n\u00e1stroje","name":"Ako sa nestrati\u0165 v online marketingu alebo d\u00f4le\u017eit\u00e9 postupy a n\u00e1stroje","description":"Marketing m\u00e1 dnes takisto podobu online, kam mnoh\u00e9 firmy, v\u00e4\u010d\u0161ie i men\u0161ie preniesli svoje p\u00f4sobisko. Internet sa toti\u017e st\u00e1va mas\u00edvnym zdrojom vyh\u013ead\u00e1vania nielen inform\u00e1ci\u00ed a … ","datePublished":"2019-05-06","dateModified":"2023-10-25","author":{"@type":"Person","@id":"https:\/\/www.cavallino.sk\/author\/#Person","name":"","url":"https:\/\/www.cavallino.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cavallino.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cavallino.sk\/wp-content\/uploads\/img_a307349_w16610_t1571383766.jpg","url":"https:\/\/www.cavallino.sk\/wp-content\/uploads\/img_a307349_w16610_t1571383766.jpg","height":0,"width":0},"url":"https:\/\/www.cavallino.sk\/ako-sa-nestratit-v-online-marketingu-alebo-dolezite-postupy-a-nastroje\/","about":["Www"],"wordCount":400,"articleBody":"       Marketing m\u00e1 dnes takisto podobu online, kam mnoh\u00e9 firmy, v\u00e4\u010d\u0161ie i men\u0161ie preniesli svoje p\u00f4sobisko. Internet sa toti\u017e st\u00e1va mas\u00edvnym zdrojom vyh\u013ead\u00e1vania nielen inform\u00e1ci\u00ed a m\u00e9di\u00ed, ale za posledn\u00e9 roky prudko vzr\u00e1stla tie\u017e h\u013eadanos\u0165 a objedn\u00e1vka slu\u017eieb \u010di tovaru. Intenet je tak pre podnikate\u013ea miestom pln\u00fdm potenci\u00e1lnych z\u00e1kazn\u00edkov, minim\u00e1lne z\u00e1ujemcov o tematiku jeho pon\u00fakan\u00fdch slu\u017eieb. Bola by tak obrovsk\u00e1 chyba to nevyu\u017ei\u0165, respekt\u00edve nevyu\u017ei\u0165 tento zdroj na pln\u00e9 obr\u00e1tky s vyu\u017eit\u00edm nieko\u013ek\u00fdch postupov a efekt\u00edvnych n\u00e1strojov. Prv\u00fdm krokom je analytika. T\u00e1 hr\u00e1 ve\u013emi d\u00f4le\u017eit\u00fa \u00falohu z h\u013eadiska efektivity reklamy a ur\u010dite nie je vhodn\u00e9 ju podcenova\u0165. Predsa peniaze vlo\u017een\u00e9 do zle smerovanej reklamy s\u00fa strata, ktor\u00e1 zamrz\u00ed a preto je lep\u0161ie u\u017e vopred vedie\u0165 ako, pre koho a kam chceme konkr\u00e9tnu reklamu vytvori\u0165, cieli\u0165 a umiestni\u0165. V tomto smere spome\u0148me najvyu\u017e\u00edvanej\u0161\u00ed n\u00e1stroj- Google Analytics, ktor\u00fd v\u010faka modernej technol\u00f3gii vecne a pomerne r\u00fdchlo po\u017eadovan\u00e9 ot\u00e1zky zmapuje a poskytne efekt\u00edvnu odpove\u010f. D\u00f4le\u017eit\u00fdm a prakticky neodmyslite\u013en\u00fdm krokom je marketing vo vyh\u013ead\u00e1va\u010doch. Internetov\u00e9 vyh\u013ead\u00e1va\u010de ako Google, Seznam, Yahoo,… s\u00fa vyu\u017e\u00edvan\u00e9 vo ve\u013ekej miere a otv\u00e1raj\u00fa cestu k inform\u00e1ci\u00e1m, m\u00e9di\u00e1m, ale takisto e-shopom, blogom \u010di textov\u00fdm \u010dl\u00e1nkom s predajn\u00fdm potenci\u00e1lom. Touto cestou sa k ur\u010dit\u00fdm slu\u017eb\u00e1m alebo tovaru dostane ve\u013ek\u00fd po\u010det u\u017e\u00edvate\u013eov, no d\u00f4le\u017eit\u00e9 je z toho h\u013eadiska vidite\u013en\u00e9, respekt\u00edve vy\u0161\u0161ie umiestnenie va\u0161ej str\u00e1nky v t\u00fdchto vyh\u013ead\u00e1va\u010doch. Vtedy prich\u00e1dza na rad kompletn\u00e1 a kvalitn\u00e1 seo optimaliz\u00e1cia. Do tretice nesmieme zabudn\u00fa\u0165 na krok s n\u00e1zvom remarketing. Be\u017en\u00fd u\u017e\u00edvate\u013e prejav\u00ed z\u00e1ujem o ist\u00e9 slu\u017eby a nav\u0161t\u00edvi ur\u010dit\u00fa webov\u00fa str\u00e1nku. Remarketing si pam\u00e4t\u00e1 jeho kroky a na z\u00e1klade t\u00fdchto st\u00f4p u\u017e\u00edvate\u013eovi poskytuje relevantn\u00e9 reklamy s odkazom na str\u00e1nky, ktor\u00e9 u\u017e nav\u0161t\u00edvil,\u010di\u017ee tento typ \u201epripomenutia\u201c je skuto\u010dne logick\u00fd a efekt\u00edvne cielen\u00fd, s \u010d\u00edm m\u00f4\u017eu pom\u00f4c\u0165 napr\u00edklad AdWords.                                                                                                                                                                                                                                                                                                                                                                                          4.8\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako sa nestrati\u0165 v online marketingu alebo d\u00f4le\u017eit\u00e9 postupy a n\u00e1stroje","item":"https:\/\/www.cavallino.sk\/ako-sa-nestratit-v-online-marketingu-alebo-dolezite-postupy-a-nastroje\/#breadcrumbitem"}]}]