[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cavallino.sk\/ako-pouzivat-video-vo-vasom-e-mailovom-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.cavallino.sk\/ako-pouzivat-video-vo-vasom-e-mailovom-marketingu\/","headline":"Ako pou\u017e\u00edva\u0165 video vo va\u0161om e-mailovom marketingu","name":"Ako pou\u017e\u00edva\u0165 video vo va\u0161om e-mailovom marketingu","description":"Ka\u017ed\u00fd de\u0148 sleduj\u00fa YouTube mili\u00f3ny \u013eud\u00ed na celom svete. Nebolo by to \u00fa\u017easn\u00e9, keby va\u0161e e-maily mali tak\u00fd typ anga\u017eovanosti? M\u00f4\u017eu. Jednoduch\u00fdm pridan\u00edm videa do … ","datePublished":"2019-07-25","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.cavallino.sk\/author\/#Person","name":"","url":"https:\/\/www.cavallino.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/68b3ed45b3ae6ecdad6bfa25b4077e93536d7764172b2830acbdb661d7242512?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cavallino.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cavallino.sk\/wp-content\/uploads\/img_a305044_w16813_t1566317169.png","url":"https:\/\/www.cavallino.sk\/wp-content\/uploads\/img_a305044_w16813_t1566317169.png","height":0,"width":0},"url":"https:\/\/www.cavallino.sk\/ako-pouzivat-video-vo-vasom-e-mailovom-marketingu\/","wordCount":415,"articleBody":"Ka\u017ed\u00fd de\u0148 sleduj\u00fa YouTube mili\u00f3ny \u013eud\u00ed na celom svete. Nebolo by to \u00fa\u017easn\u00e9, keby va\u0161e e-maily mali tak\u00fd typ anga\u017eovanosti? M\u00f4\u017eu. Jednoduch\u00fdm pridan\u00edm videa do e-mailov\u00e9ho marketingu m\u00f4\u017eete svoje nudn\u00e9 spr\u00e1vy zmeni\u0165 na z\u00e1bavn\u00e9 z\u00e1\u017eitky pre \u00fa\u010dastn\u00edkov. D\u00f4kaz? MarTech Advisor\u00a0 hovor\u00ed, \u017ee prid\u00e1vanie vide\u00ed do e-mailov\u00e9ho obsahu m\u00f4\u017ee zv\u00fd\u0161i\u0165 po\u010det kliknut\u00ed o 300 percent.Tu je n\u00e1vod, ako pou\u017e\u00edva\u0165 video vo va\u0161om e-mailovom marketingu.Pridajte do svojho predmetu spr\u00e1vy e-mail \u201evideo\u201c. Predstavte si, \u017ee tr\u00e1vite \u010das vytv\u00e1ran\u00edm \u00fa\u017easn\u00e9ho videa pre svoju e-mailov\u00fa marketingov\u00fa kampa\u0148, len aby ste zistili, \u017ee va\u0161e e-mailov\u00e9 spr\u00e1vy sa ani neotv\u00e1raj\u00fa. Ak chcete, aby va\u0161i e-mailov\u00ed \u00fa\u010dastn\u00edci sledovali vide\u00e1 vo va\u0161ich e-mailoch, mus\u00edte im najprv ozn\u00e1mi\u0165, \u017ee s\u00fa tam pridan\u00edm k\u013e\u00fa\u010dov\u00e9ho slova do svojich e-mailov\u00fdch predmetov.Vlo\u017ete ho priamo do svojho e-mailu. Pre va\u0161ich e-mailov\u00fdch \u00fa\u010dastn\u00edkov by nemalo by\u0165 \u0165a\u017ek\u00e9 sledova\u0165 va\u0161e vide\u00e1. Namiesto toho, aby pou\u017e\u00edvatelia klikli na odkaz, ktor\u00fd ich vedie na vstupn\u00fa str\u00e1nku, aby si ho pozreli, vlo\u017ete ho priamo do svojho e-mailu.Pou\u017eite p\u00fatav\u00fd n\u00e1h\u013ead.Aj ke\u010f je va\u0161e video priamo vlo\u017een\u00e9 do e-mailu, ak vyzer\u00e1 nudne, pou\u017e\u00edvatelia ho nebud\u00fa pozera\u0165. Preto je d\u00f4le\u017eit\u00e9 pou\u017e\u00edva\u0165 p\u00fatav\u00fd n\u00e1h\u013ead. Miniat\u00fara je prv\u00e1 vec, ktor\u00fa pou\u017e\u00edvatelia uvidia a ktor\u00e1 ich povzbud\u00ed, aby stla\u010dili tla\u010didlo \u201eplay\u201c. Preto mus\u00ed obsahova\u0165 niektor\u00e9 zauj\u00edmav\u00e9 sn\u00edmky a text, ktor\u00fd chyt\u00ed pozornos\u0165 svojich \u00fa\u010dastn\u00edkov. Nezabudnite vytvori\u0165 origin\u00e1lnu miniat\u00faru pomocou vlastn\u00fdch obr\u00e1zkov alebo fotografi\u00ed.Vysk\u00fa\u0161ajte GIF a cinemagraphs.Okrem tradi\u010dn\u00fdch videoz\u00e1znamov nezabudnite pou\u017ei\u0165 aj s\u00fabory GIF a cinemagraphs vo svojich e-mailoch. GIF a cinemagraphs s\u00fa rovnako z\u00e1bavn\u00e9. Navy\u0161e, pou\u017e\u00edvatelia nemusia klikn\u00fa\u0165 na \u201eplay\u201c, aby si ich mohli prezrie\u0165.Ak\u00fd je rozdiel medzi GIF a kinemagraphom? GIF je zvy\u010dajne kr\u00e1tky r\u00e1mec\u00a0 anim\u00e1cie. Cinemagraphs na druhej strane, boli vytvoren\u00e9 dvoma fotografmi. S\u00fa to ako \u017eiv\u00e9 obr\u00e1zky a kvalita je \u0161pi\u010dkov\u00e1.Na z\u00e1verNezabudnite sledova\u0165 svoje v\u00fdsledky a anal\u00fdzy, aby ste vedeli, \u010di je va\u0161a strat\u00e9gia videa efekt\u00edvna, a n\u00e1js\u0165 sp\u00f4soby, ako ju \u010falej vylep\u0161ova\u0165, aby ste dosiahli \u010do najlep\u0161ie v\u00fdsledky.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ako pou\u017e\u00edva\u0165 video vo va\u0161om e-mailovom marketingu","item":"https:\/\/www.cavallino.sk\/ako-pouzivat-video-vo-vasom-e-mailovom-marketingu\/#breadcrumbitem"}]}]